Celebrating Hispanic Culture

The 71st annual Fiesta Parade will be held on Saturday, September 14, 2024. Since 2013, the Hispanic Business Leaders Committee of the Sauk Valley Area Chamber of Commerce has organized the parade.

Begins in Rock Falls–ends in Sterling

The parade begins at 1:00 p.m. in Rock Falls and ends in Sterling. Parade entries will line up on 10th Street in Rock Falls.

The parade will travel North on First Avenue in Rock Falls and cross the First Avenue bridge into Sterling. At the base of the bridge, it will turn left onto 2nd Street, travel North on Locust Street to 4th Street, turn east, and end at Grandon Civic Center.

Party after!

After the parade, a community celebration will be held at Grandon Civic Center until 6:00 p.m. The celebration includes live entertainment, food vendors, and bounce houses.